With the announcement of the ‘Digital India’ program by the PM of the country, Sh. Narendra Modi, the industry is about to see a new revolution in the economy. Keeping in mind the present scenario, the PM has also said that a Digital India Advisory Group would also be created so as to ensure the smooth functioning of the program. The reason behind the same is the increasing popularity and use of internet among small and large businesses in order to promote the same.
With the boom in the IT and Telecom industry, the SMEs have started adopting the strategy of large business houses for the promotion of their services and products in the market. The popularity of Social Media has made public use it as a tool for the promotion of their business and other promotional purposes. Internet can be seen flooded with the advertisements of different promotional services, business plans aimed at benefiting the general public, which is actually a strategy to attract people to increase the sales and revenue. In other terms, the sellers hit on the emotional aspect of the consumers in order to sell their product/service. They are able to do this with the help of the most popular method of communication, i.e. Social Media which can be in the form of commercials, advertisements, videos etc. But is it really an effective medium of communication. The answer can be partially yes and no because being a developing country, India has a large group of masses who is still uneducated and does not have any access to internet or social media.
Though the use of the technology is increasing day-by-day, but the ratio of no-users is higher than the users of social media. So, it cannot be considered a much successful plan or strategy. But there is one more aspect of this technology that can be effectively used for the same purpose, with the guarantee of good results. This technology is known as SMS or Messaging service, which is the most common and powerful tool for reaching the masses. This is another form of Digital marketing as the users can be contacted with the help of internet as well. There are many websites that allow Sending free messages Online to all the mobile users across the country. FullonSMS is one such website that allows the users to send Unlimited free SMS to any mobile user in the country.
Thus, the technology can be used by various business firms and SMEs for promoting their business and services. Moreover, it will help the users and the sellers to interact with each other which will further increase the chances of improvement and receiving feedback. So, whether it’s a business promotion idea or the launch of any new product/service, everything can be done with one common source- www.FullonSMS.com . Login today and help your business to expand without any fail.